Coming of Age of NE Youth


NE talents dominated reality shows in ’07:

Guwahati, Dec 21: The North East, in the year 2007, virtually became the latest talent scouting ground for reality shows aired on all the premier television channels, as singing talents from the region had a field day round the year.

The region’s singing talents led the brigade from the front and stamped their authority domination in all the major reality-based singing talent hunt shows on television that were screened during the period.

From Amit Paul in Sony TV’s ‘Indian Idol III’ to Joy Chakraborty in Zee TV’s “Sa Re Ga Ma Pa World Challenge’ to little Anamika in the ongoing Zee TV’s kids’ competition Sa Re Ga Ma pa, NE’s warriors kept the regions flag flying high on national television.

“With the arrival of the music-based reality shows on television and their latest trend of choosing the best through SMS and telephone voting, NE emerged as a virgin ground for these shows and it is paying dividends to the efforts of the youngsters from the region,” admits Manash Rabin, popular singer cum music director of the Assamese music industry.

“The North Eastern State’s great bonding as a region had already come to the fore for the channels during the ‘historical’ run of the region’s first reality TV hero Debojit Saha when he went on to win Zee TV’s ‘Sa Re Ga Ma Pa Voice of India’ last year and since then the face of Assam along with the region has changed in the national circuit,” he said.

“It is strange that the region has been flooding its new found idols with SMS votes every time despite the region’s limited mobile phone density and economic constraints compared to other prosperous States of the country. The young and upcoming singer must live up to the expectations of the people back home. It is not just about getting name and fame, rather it is about maintaining it,” Rabin asserted.

“The commercial potential of the region proved to be a boon for the music talents of the region and momentum should be maintained,” he pointed out.

The year 2007, it may be mentioned, saw the successor to Debojit’s cult status in the region in the form of Amit Paul from Shillong. The charming and dashing Amit enjoyed a dream run in Sony TV’s “Indian Idol III’, though he missed the crown by a whisker.

And if Amit placed Shillong firmly on the map of Bollywood music, Assam’s Joy Chakraborty and Tripura’s Nirupama Dey did the region proud in the latest season of ‘Saregamapa’ by emerging as two of the promising singers in the circuit.

Zee TV’s ‘Sa Re Ga Ma Pa Li’l Champs’ also has a strong contender from the region in the form of Assam’s Anamika. The 12-year-old has already mesmerized the judges with her matured singing and is projected as a possible winner.

“As the television channel strive to come up with newer strategies to attract viewers and search for new markets, NE, with its yet untapped market potential, will emerge as a major factor, which according to experts, should encourage the budding singer more than anything else,” added Rabin.

Posted On: The Assam Tribune

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